Democracy and the Constitution essays

Democracy and the Constitution essays In the excerpt from 21 Debated, the authors discuss their opinions on why the Constitution is such a vital part of our political system. They offer suggestions on how our government could rekindle the passion for the democratic system that was so prevalent during the past century and a half. The authors also acknowledge the apathy displayed by todays citizens over the democratic process as well as reasons for the discontent. I will examine the articles and discuss their meaning. Although the Constitution is a nearly flawless document, the system that was spawned from its creation has issues that need addressing. The Constitution is simply a set of rules about making rules. It is full of regulations and principles, such as the separation of powers, checks and balances, and federalism. Overall, the Constitution is the outline of our government and political processes. It is unbelievable how little the Constitution has changed in over two hundred years withstanding all the political turmoil this country has been through. Jonathan Schnell and Sebastian Mallaby view the Constitution in two different views. Jonathan Schnell believes the Constitution yields too much power to Congress. Similarly, Sebastian Mallaby considers the Constitution disallows power to the people by having elections every two and four years. The two authors discuss various faults in our democratic process. Jonathan Schell notes the difference between the impeachments of President Nixon and President Clinton as abuses of power in the office. Whereas Nixon was accused of using government forces to work for him, Clintons crime was more self-disrespecting. In each case however, the bodies of the government became part of a trial. Charges are brought up against the President and the Senate holds the trial. The whole process is presided by the Chief Justice of the Supreme Court. But to pr ...

Guns in School Article Essay Example

Guns in School Article Essay Example Guns in School Article Essay Guns in School Article Essay l A bill currently in the Florida Congress would, if passed, give counties the ability to designate school employees to carry a firearm. In an obvious response to the Sandy Hook shooting, legislators are using this bill to try to increase safety in schools, and prevent more school shootings. National Rifle Associate spokesman Wayne Lapierre claims that â€Å"the only thing that stops a bad guy with a gun, is a good guy with a gun,† but who gets to decide who is good and who is bad? Merely having a teaching license in the state of Florida does not necessarily make someone a â€Å"good guy†.The 40 hours of training that will be required for any arm-bearing teachers, is not nearly enough to ensure good gun conduct. Unfortunately, public schools are not exactly known for weeding out the dregs of society when hiring employees. All across the nation teachers are arrested every day for various crimes, oftentimes felonies, involving drugs and sex crimes. Just this year Polo Par k Principle Scott Blake was arrested for soliciting sex from a fifteen year-old boy. It is difficult enough for anyone to expect a fifteen year old to defend himself against a 46 year old teacher, even when the teacher is unarmed.Now giving teachers weapons, and further empowering them over their defenseless students, could increase the frequency and scale of these sick and disturbed acts. Even teachers that normally would not exploit students can sometimes lose their cool. Often students and teachers can get into physical fights. These conflicts could escalate quickly if guns are added to the mix. Not only could a frightened teacher draw and fire on an aggressive student when lethal force is not necessary, students could potentially overpower teachers to seize their weapons.Furthermore, a public school teacher is a low-pay, high-stress job, and certain teachers may be vulnerable to a breakdown. Some of these scenarios may seem rare, or even farfetched, but they are very possible in the multitude of schools across the nation. While this bill may limit the damage of mass school shootings by students or outsiders, is it worth the potential of teacher’s harming their students? That said, schools do need to be made safer. Students should feel secure when they go to school n order to succeed, but armed teachers do not necessarily increase that security. Perhaps instead the government could reallocate some of the money spend on senator’s pension plans to paying for school security guards. These out-of-classroom guards would provide the security against outsiders while still keeping students safe from any potentially unstable teachers. In addition, having multiple security guards would protect against any possible breakdowns by any one guard, as opposed to having one teacher, one gun, and thirty children in the same room.

Risk Management and Clinical Governance 2 Essay Example | Topics and Well Written Essays - 500 words

Risk Management and Clinical Governance 2 - Essay Example Sometimes when doctors work in hospital institutions with inflexible rules and a poor organizational culture that does not place the customer as the royalty that deserves the best possible service these organizations run into trouble. This essay discusses various alternatives and improvement that could implemented at King Edward Memorial Hospital to improve its operations and increase patient safety. One of the primary problems that are occurring at this hospital and at other hospital in the nearby area is that these health care organizations are focusing too much on the bottom business line in order cut cost instead of emphasizing on improving patient care. The hospitals which are business organization with an objective to achieve an adequate yearly profit are forgetting about basic principles that apply to all industries. At King Edward Memorial Hospital the executive staff is forgetting that in order to lead a large organization has to have the workers on their side. The company is doing the exact opposite. The nurses and other employees have revealed to the company internally formal reports of poor patient care. The company did not performed an adequate investigation of such issues, which in turn forced the employee whistleblowers to go to the media to reveal the corporate incompetence that was occurring at King Edward Memorial Hospital. In order to achieve real organization change within this firm the company has to perform an overall of the corporate culture of the organization. The executive staff of the company is at fault for not respecting the opinions and insight of many employees who openly warned them about the incompetent patient care a lot of the clients of the firm were receiving. They should have trusted the judgment of the nurses, orderlies, and doctors who identified the problem and wanted to seek a solution internally. The lack of respect for their professional judgment forced these

A Management-Style Report Essay Example | Topics and Well Written Essays - 2750 words

A Management-Style Report - Essay Example Strategy has been stated to be a guide or idea which provides consistency to the resolutions made collectively by the organisation. Strategic management refers to the process of efficiently and innovatively employing the resources of production such as manpower, machinery and materials in an organisational process. This effective and effectual engagement of resources would enable the organisation to develop effectual strategies which would facilitate the company to earn profits along with competency. Stating precisely, strategies are developed to enable the organisation to survive in the future (Scribner, 2011). From a broad perspective, strategic management is considered to be a process which entails five different aspects. Firstly it involves the need of recognising the requirements of an organisation that is necessary to be achieved. With this purpose, the objectives of the organisation are taken into concern and then the identified requirements are associated with the objectives. Secondly, an analysis is conducted of the internal as well as the external business environment so as to obtain an understanding of the factors which can be either termed as positive or negative. Thirdly, a strategy is being developed based on the evaluation and recognition of the problems. The strategy is designed according to the priority of the issues. Fourthly, the strategy is planned to be put into practice by gathering the needed resources as well as commitments required to proceed with the strategies with the purpose of attaining the desired outcomes. Last but not the least is the stage of screening or monitoring those strategies. Monitoring the strategies also helps in understanding their effectiveness and making any needed alterations (Grant, 2005; Scribner, 2011). The aim of the paper is to assess the present strategic position of Toyota along with ascertaining its resources and capabilities which helps the company to attain competitive advantage over its competitors and ensure its existence in the industry. However, certain strategic issues of the company would also be assessed which could have an adverse affect on the success of Toyota in the long run and certain recommendations would be made in that context. 2.0. Toyota’s Current Strategic Position 2.1. Toyota’s Environment Strategy refers to the process of harmonising an organisation’s competencies and resources with the prospects that are observed to take place in the external surroundings. Toyota is a Japanese car manufacturing company and mainly caters to the market of Japan. However, in the period of 1980 and 1990, Toyota planned to invade the car market of North America. It was successful in capturing the North American market along with entering the Western European market as well which was followed with the intention to be a global leader. Soon Toyota was seen to capture the U.S. market in-spite of the presence of strong players like DaimlerChrysler, General Motors (G M), and Ford. The key to this

Compare the ways in which Larkin Essay Example for Free

Compare the ways in which Larkin Essay Compare the ways in which Larkin and Abse create a sense of place in their poems. In your response you must include detailed critical discussion of at least two of Larkin’s poems. Throughout the anthology ‘The Whitsun Weddings’, Larkin’s presents both himself and the narrators he uses as generally detached from places and shows he doesn’t feel emotionally attached to places traditionally considered sentimental, such as his parents’ house, as shown in ‘Home is So Sad’. Larkin also presents a dislike for urbanisation and industrialism, and finds comfort in unfamiliar places, â€Å"strangeness made sense†. In direct contrast, in ‘Last Visit to 198 Cathedral Road†, Abse is shown to be emotionally overcome by his attachment to his parent’s house, and this sense of attachment can be shown throughout his poems, as he constantly shows his sentiment towards Wales and his hometown of Ogmore in particular. A sense of place is perhaps best shown by Larkin in his poem ‘Here’. In this poem, he creates a juxtaposition of country and cities, and through his language suggests that country is preferable. He uses words such as â€Å"cheap†, â€Å"grim† and â€Å"raw† to suggest he finds industrialism undesirable, and also suggests that the people are of a lower class and to be looked down on; â€Å"a cut-price crowd, urban yet simple†. The surging momentum of the poem’s opening lines imitates the swerving motion of the train, which reinforces Larkin’s views towards modernism, as the repetition of the verb â€Å"swerving† suggests an unpleasant sensation. In the third stanza, he creates a sense of city through description, â€Å"tattoo-shops, consulates, grim head-scarfed wives†, and chooses to show images with traditionally negative connotations, for example tattoos, to highlight his dislike for cities. The random acquisitiveness of the shoppers who converge makes them indistinguishable from the crowds in any other urban areas, suggesting the cities can be depersonalising. As may be expected of Larkin, he shows a disliking for consumerism, â€Å"cheap suits†, as a critic remarked ‘Larkin’s presentation of the growth of consumer culture evinces nostalgia for the innocence of the past’. Although for Larkin the countryside is depicted as â€Å"gold† and â€Å"shining†, as the train draws further from the country he begins to describe it with more negative words. Phrases such as â€Å"Isolate villages† and â€Å"unfenced existence† creates a semantic field that suggests isolation, which Larkin furthers by saying â€Å"loneliness clarifies†, suggesting that the space in the country allows for loneliness and neglect, as the people there are described as leading â€Å"removed lives†, whilst the â€Å"cluster† and â€Å"crowds† of the cities leave no space to feel alone. Larkin’s views on urbanisation are seen in other works of movement poets, who were â€Å"antimodernist†, therefore it could be argued that his views stem from the Movement. However, from a psychoanalytic viewpoint, Larkin’s attitudes could be due to the influence of growing up under the hardships of the postwar era, and the seemingly limitless freedoms of urbanisation didn’t conform to his traditional views. Acting as a direct juxtaposition to Larkin, Abse suggests he finds security and comfort in cities, as shown by the underlying feeling of attachment in his poem â€Å"Leaving Cardiff†. By never using place names, Larkin seemingly heightens his sense of place by allowing the reader to attach the industrial description to any town, whilst Abse could be argued to limit himself by through naming showing his poem to be about â€Å"Cardiff†. However, it could also be argued this demonstrates his attachment, as for Larkin the place is unimportant but it’s crucial for Abse. Abse’s language in ‘Leaving Cradiff’ creates a semantic field of lowness through images such as â€Å"slack hammocks† and â€Å"sea-birds drop†, which reflects his sadness at leaving home. Whilst Larkin shows no sentimentality towards home, Abse’s â€Å"eyes, like spaces, fill†, showing the extent of his attachment. The low mood of the poem is furthered by words such as â€Å"derelictions† and â€Å"the furthest star†. Interestingly, whilst Larkin amidst his isolation from place never suggests that place can affect people, Abse alludes to the opposite by saying â€Å"not for one second†¦can I be the same man†, which suggests some of who he is comes from his hometown. Through images such as these, Abse creates a sense of place in a different way to Larkin, as he uses little description but suggests the idea of belonging to a place, which the reader can see throughout the poem. Both poets write about returning to their parent’s homes after their deaths, allowing for a direct comparison between their descriptions and sense of attachment shown. In his poem ‘Home is so Sad’, there is a sense of discomfort, which suggests Larkin is never at ease even in his â€Å"home†. In contrast, Abse is shown to find comfort in his â€Å"last visit†. Larkin’s phrases such as â€Å"the last to go†, â€Å"withers† and â€Å"no heart† semantically suggests this lack of attachment. However in contrast to his ideas show in Here, â€Å"bereft of anyone to please† suggests that people can be shaped by a place, but Larkin simply isn’t. It is often remarked that Larkin was deeply affected by his parent’s unhappy marriage and that this influenced his decision not to get married, and this â€Å"unspent and boring youth† as Larkin once remarked is reflected in the line â€Å"a joyous shot at how things ought to be, long fallen wide†. It could thus be argued that Larkin lack of attachment comes from his personal experiences in the house, rather than a lack of sentimentality towards all places. Through listing objects, â€Å"the pictures†¦the cutlery†¦that vase† and never mentioning his parents Larkin completes the presentation of detachment from his â€Å"home†. Contrastingly, Abse repeatedly mentions his parents, â€Å"my father’s armchair†¦ so much dust, mother! † which suggests attachment as he attaches people to the place. â€Å"Dying room, rather† is a rather cynical tone for Larkin and could be used to demonstrate his attachment, as it clearly exemplifies his upset. Similarly, his personification of the objects, â€Å"the vase that yawned†¦the four-legged table in a fright† could be used to show this attachment, as he feels a need to personify to inanimate objects to give the â€Å"living room† the sense of life it always had to him. The literal and metaphorical â€Å"return to the dark† suggests the extent of his attachment to what was presumably his childhood home. The final line of the last stanza, through which he creates a sense of eerie quiet, â€Å"when the silence calmed, became profound† suggests he wants to replace the silence, as the stillness isn’t comforting, whereas Larkin often finds comfort in solitude and silence. Interestingly, Larkin successfully creates a sense of place in ‘the importance of elsewhere’ which is about Ireland and therefore not his home, which reinforces his lack of attachment and his uneasiness at home. After stating â€Å"Lonely in Ireland, since it was not home† Larkin continues to suggest he feels â€Å"welcome† whilst away as he and the country â€Å"were in touch†. He uses similar descriptions to in ‘Here’, still describing the countryside as preferable to cities, but the clear use of the pronoun â€Å"their† still suggests a detachment, as it becomes ‘him and them’. In the last stanza, Larkin alludes to understanding the effect of place on people, as says â€Å"here no elsewhere underwrites my existence†, which suggests that people can be heavily influenced by place. Through this, he creates a sense of place by allowing the reader to understand the place which ‘underwrites their existence†, which reinforces the idea that poetry is about reader-response, as I.A. Richards once said. In conclusion, the stark difference between the sense of place created in Larkin and Abse’s poetry is the sense of attachment. Whilst Larkin is detached, Abse feels sentimentally specifically towards his hometown and country. However, it could be argued that sense of sadness created by each poet stems from different reasoning, as Abse is sad due to his attachment to a place, whilst Larkin is generally detached from both place and people.

Ecological Self :: essays research papers

Diversity is a whirlwind of color through a society. There are no two people in the world that are exactly alike. Individuality distinguishes one person or thing from others (Landau, 364 Ed). A person’s environment as a whole: an interaction with others, experiences, and time, makes a collage of traits that distinguishes someone as an individual. David Sibley’s theory of the â€Å"Ecological Self† or Identity is bound by his determents of social, cultural, and spatial context. Sibley believes that class, race, gender, and nation shapes our identity, it is a single concept that is molded by our experiences from the world. I do not agree with this claim because people are individuals, not a development of their surroundings. Identity is not a single concept, there are many factors that shape it, environment cannot just effect identity. Sibley is a British sociologist that has dedicated his life to the studies behind the â€Å"Ecological Self.† Sibley claims that the â€Å"Ecological Self† is not internal, it cannot be separated from the physical. â€Å"The social positioning of the self means that the boundary between self and other is formed through a series of cultural representations of people and things which frequently elide so that the non-human world also provides a context for selfhood (Sibley, 250).† The â€Å"other,† that is being spoken of, is also known as the â€Å"Generalized Other.† This is when we cannot separate from the physical and consider it to be the norm.   Ã‚  Ã‚  Ã‚  Ã‚  How do I know who I am? Where do I fit in? Internal and external forces mold our sense of self. Heredity and personal moral are examples of internal forces. Children are often most effected by this. â€Å"The forces of physical inheritance takes place mainly in childhood, though even as adults we have the possibility of dealing in our personal development (Grunewald, 2).† Environment also plays an important role in the formation of self-identity. The surroundings, which can include people, places, and experiences, mold an individual into whom they become. The past shapes our identities, and builds from our experiences. â€Å"It is our memories which help us make the connections, gives us the insights, and provides us with the sense of continuity, which is so important for our personal identity (http://ozcountry.com/life/tip5.html).† â€Å"When we go through times of crisis, massive changes, serious illness, deep conflicts or stress, our sense of sel f can be seriously challenged, particularly if we have not faced such experiences before. Ecological Self :: essays research papers Diversity is a whirlwind of color through a society. There are no two people in the world that are exactly alike. Individuality distinguishes one person or thing from others (Landau, 364 Ed). A person’s environment as a whole: an interaction with others, experiences, and time, makes a collage of traits that distinguishes someone as an individual. David Sibley’s theory of the â€Å"Ecological Self† or Identity is bound by his determents of social, cultural, and spatial context. Sibley believes that class, race, gender, and nation shapes our identity, it is a single concept that is molded by our experiences from the world. I do not agree with this claim because people are individuals, not a development of their surroundings. Identity is not a single concept, there are many factors that shape it, environment cannot just effect identity. Sibley is a British sociologist that has dedicated his life to the studies behind the â€Å"Ecological Self.† Sibley claims that the â€Å"Ecological Self† is not internal, it cannot be separated from the physical. â€Å"The social positioning of the self means that the boundary between self and other is formed through a series of cultural representations of people and things which frequently elide so that the non-human world also provides a context for selfhood (Sibley, 250).† The â€Å"other,† that is being spoken of, is also known as the â€Å"Generalized Other.† This is when we cannot separate from the physical and consider it to be the norm.   Ã‚  Ã‚  Ã‚  Ã‚  How do I know who I am? Where do I fit in? Internal and external forces mold our sense of self. Heredity and personal moral are examples of internal forces. Children are often most effected by this. â€Å"The forces of physical inheritance takes place mainly in childhood, though even as adults we have the possibility of dealing in our personal development (Grunewald, 2).† Environment also plays an important role in the formation of self-identity. The surroundings, which can include people, places, and experiences, mold an individual into whom they become. The past shapes our identities, and builds from our experiences. â€Å"It is our memories which help us make the connections, gives us the insights, and provides us with the sense of continuity, which is so important for our personal identity (http://ozcountry.com/life/tip5.html).† â€Å"When we go through times of crisis, massive changes, serious illness, deep conflicts or stress, our sense of sel f can be seriously challenged, particularly if we have not faced such experiences before.

Assessing the Marketing Strategy of Payboy Magazine

Contents Introduction4 Literature review5 The product life cycle5 Introduction stage5 Growth stage6 Maturity stage6 Decline stage7 MARKET SEGMENTATION8 Attractiveness of a market segment9 Target market strategies9 BRAND10 Building and managing brand equity12 Globalisation13 There are three main international marketing orientations13 Ethics in marketing14 Gender role and marketing14 Generic marketing strategy15 Findings16 The playboy product life cycle16 Market segmentation17 Brand17 Globalization17 Ethics18 Marketing strategy18 Discussion20 Conclusions21 Recommendations21 References22 Introduction A marketing strategy calls for the organization to pull its limited resources to attract the desired market segment and gain some competitive advantage. The positioning of a product is the reason the target segment of the market uses or buys a product based on the attributes of the product which ensure that the product attracts the desired market segment by meeting the product expectations (Wind, 1990). These two strategies are used to attract consumers of all product types. The magazine industry mainly applies these strategies to attract buyers towards their product. They offer their readers target content by being first segmented into the various types of magazines which include: men, women, news magazines and readers digest. Readers digest offer its readers a wide array of topics of interests without focussing on a specific readership, gender or group of interests. News magazines offer feature news articles usually on topics that have already been discussed in other news media but in a more in-depth sense. Women’s magazines offer articles of interest to women and men’s magazines offer articles of interest to men. Magazines are further segmented under each section to feature topics of interest from decor to cars. One of the more successful men’s magazines Playboy will be discussed in this paper, focussing on, what strategy they applied to achieve their global success. The magazine has been in existence for over, 50years and has stood the test of time. This paper will seek to determine what marketing strategies they applied to achieve their global success. Literature review The product life cycle The product life cycle can be divided into several stages characterised by the revenue generated by the product. A PLC depicts the stages that the product goes through during its life time. The PLC is made up of the following stages: Introduction stage When the product is introduced, sales will be low until customers become aware of the product and its benefits. Advertising costs are typically high during this stage in order to rapidly increase customer awareness of the product and to target the early adopters. During the introductory stage the firm is likely to incur additional costs associated wit the initial distribution of the product. These higher costs coupled wit low sales volume usually make the introduction stage a period of negative profits. During the introduction stage, the goal is to establish a market and build primary demand for the product class. The introductory stage comprises of the following marketing mix components: Price – the price will be generally high, assuming a skim pricing strategy for a high profit margin as the early adopters buy the product and the firm seeks to recoup development costs quickly. In some instances, a penetration pricing strategy is used and introductory prices are set low to gain market share quickly. Distribution –the distribution is selective and scattered as the firm commences implementation of the distribution plan. Promotion – it is aimed at building brand awareness. Samples or trials may be directed at early adopters. Growth stage This is a stage of rapid revenue growth. Sales increase as more customers become aware of the product and its benefits and additional market segments are targeted. The marketing team may increase its distribution at this point. When competitors enter the market, often during the later part of the growth stage, there may be price competition and or increased promotional costs in order to convince customers that the firm’s product is better than that of the competitor. During the growth stage the goal is to gain consumer preference and increase sales. The marketing mix may be modified as below: Product – new product features and packaging options, improvement of product quality Price – the price may be maintained at a high level if demand is high or reduced to capture additional customers. Distribution – at this point, the distribution becomes more intensive. Trade discounts are minimal if resellers sow a strong interest in the product. Promotion – advertising is increased to build brand preference. Maturity stage This is the most profitable stage. While sales continue to increase into this stage, they do so at a slower pace. The brand awareness is strong and so the advertising expenditures will be reduced. Te firm places effort into encouraging competitors’ customers to switch, increasing usage per customer, and converting non users into customers. Sales promotion may be offered to encourage retailers to give the product more shelf space over competing products. During the maturity stage, the goal is to maintain market share and extend the product life cycle. The marketing mix decision may include: Product – modifications are made and features are added in order to differentiate the product from competing products tat may have been introduced, Price – there are possible price reductions in response to competition while avoiding a price war. Distribution – new distribution channels and incentives to re-sellers n order to avoid losing self space. Promotion – emphasis on differentiation and building of brand loyalty. Incentives may be introduced at this stage to get competitors’ customers to switch. Decline stage At this stage, sales begin to decline as the market becomes saturated, the product becomes technologically obsolete, or customer taste change, if the product as developed brand loyalty, the profitability may be maintained longer. Init costs may increase with the declining production volumes and eventually no more profit can be made. During the decline stage, the firm has three options: †¢ Maintain the product with hope that competitors will exit. Reduce costs and find new uses for the product. †¢ Harvest it, reducing market support and coasting along until no more profit can be made. Discontinue the product when no more profit can be made or there is a successor product. The marketing mix may be modified as follows: Product – the number of products in the product line may be reduced. Rejuvenate surviving products to make them look new again. Price – prices may be lowered to liquidate inventory of discontinued products. Prices may be maintained for continued pr oducts serving a nice market. Distribution – it will become more selective. Channels that are no longer profitable are passed out. Promotion – expenditures are lower and aimed at reinforcing the brand image for continued products. MARKET SEGMENTATION Here, the suppliers will want to concentrate in a particular market. There are two important factors to consider when selecting a target market segment. These are the attractiveness of the segment and the fit between the segment and the firm’s objectives, resources and capabilities. † This is the process in which a company attempts to identify the categories of consumers whose needs and wants it can satisfy. In order to segment the market Companies first assess their capabilities and resources then they determine the competitive situation in the marketing environment. Finally they match their capabilities with the needs of the market segment. There is no single way of segmenting the market because their criteria used to segment the market depend on the individual organisations. The segmentation process involves several steps: †¢ You define the market usually based on the consumers needs †¢ Identify the best market segmentation criteria †¢ Apply the segmentation criteria and divide the market †¢ Analyse and understand the profile of the priority consumer segment (Ranchhod & Gurau, 2007) Attractiveness of a market segment The following aspects can be considered when evaluating the attractiveness of a market segment: †¢ Growth rate in the segment †¢ Size of the segment †¢ Competition in the segment †¢ Attainable market share given promotional budget and competitors’ expenditures †¢ Required market share to break even Market research and analysis is essential to obtain this information. Te impact of micro and macro environmental variables on the market segment should be considered. Target market strategies Market specialisation – here the firm specialises in a particular market segment and offers that segment an array of different products Full market coverage – the firm attempts to serve the entire market. This coverage can be achieved by means of either a mass market strategy in which a single undifferentiated marketing mix is offered to the entire market, or by a differentiated strategy in which a separate marketing mix is offered to each segment. Product specialisation – Here the firm specialises in a particular product and tailors it to different market segments Selective specialisation – Here the different marketing mixes are offered to different segments. The product itself may or may not be different. The promotional messages or distribution channels may vary. Single segment strategy – Here one market segment is served with one marketing mix. A single segment approach often is the strategy of choice for smaller companies wit limited resources. BRAND A brand is a name or symbol used to identify the source of a product. (NetMBA,marketing>brand equity). Very successful brands have been known to become the generic name of a product. The design and implementation of an effective brand strategy can be considered in relation to the brand, product or the service offered. There are several brand strategies that can be applied, these include: †¢ Brand development strategy – used when the brand already exist †¢ Rebranding – when an existing brand is rebranded in line with the change in the market segmentation or competitive positioning strategy. †¢ Brand introduction – used when a new brand is introduced †¢ Brand extension (umbrella branding) – used when a new product that is unrelated to an existing product is introduced. (Ranchhod & Gurau, 2007) The brand can add significant value when it is well recognised and as positive associations in the mind of the consumer. This concept is referred to as â€Å"Brand equity. † There are three perspectives from which to view brand equity: 1. Consumer- based: A strong brand increases the consumer’s attitude strength toward the product associated with the brand. Attitude strength is built by experience with a product. This importance of actual experience by the customer implies that trial samples are more effective than advertising in the early stages of building a strong brand. The consumer’s awareness and associations lead to perceived quality, inferred attributes, and eventually, brand loyalty. 2. Brand extensions: A successful brand can be used as a platform to launch related products. Te benefits of brand extensions are the leveraging of existing brand awareness thus reducing advertising expenditures, and a lower risk from the perspective of the customer. Appropriate brand extensions can enhance the core brand. Te value of the brand extension is however more difficult to quantify than are direct financial measures of brand equity. 3. Financial: One way to measure brand equity is to determine the price premium that a brands commands over a generic product. Strong brand equity provides the following benefits: . It is an asset that can be sold or leased 2. It Increases cash flow by increasing market share, reducing promotional costs, and allowing premium pricing. 3. It facilitates a more predictable income stream Building and managing brand equity In his 1989 paper, Managing brand Equity, Peter H. Farguhar outlines # the following three stages tat are required in order to build a strong brand: 1 . Introduction – in this stage, introduce a quality product with the strategy of using the brand as a platform from which to launch future products. A positive evaluation by the consumer is important. 2. Elaboration – make the brand easy to remember and develop repeat usage. There should be accessible brand attitude, that is, the consumer should easily remember his or her positive evaluation of the brand. 3. Fortification – the brand should carry a consistent image over time to reinforce its place in the consumer’s mind and develop a special relationship with the consumer. Brand extensions can further fortify the brand, but only with related products having a perceived fit in the mind of the consumer. Globalisation Marketing efforts can cross borders in a process known as internationalisation and globalisation. Internationalisation is when a firm starts to sell the products across the borders. Globalisation is a result of internalisation and it is shown by an increase in volumes and value of goods as well as the emergence of transnational segments of consumers with similar demand. (Ranchhod & Gurau, 2007). The main factors influencing international marketing operations are: †¢ Good knowledge of the evolution of the international business environment †¢ The existing assets of the firm †¢ The capacity of managers †¢ To rapidly adapt the firm’s strategy to the continuous changes in international markets. (Ranchhod & Gurau, 2007) There are three main international marketing orientations †¢ Domestic Market orientation – this is when you sell your service or products in a foreign markets that is very similar to the domestic market. †¢ The multi-national orientation – this is when a product or services adapts to the demands of each foreign market. †¢ Global orientation – it identifies the transnational segment of consumers in different foreign countries having similar needs and wants. (Ranchhod & Gurau, 2007) The main challenge with globalisation is whether to adopt standardisation or adaptation theories in the marketing strategy. It has been argued that standardisation should be adopted because international markets have increasingly convergent needs and wants. However, standardisation does not allow for the local cultures to shape the preferences and in such cases the adaptation theory will work best. (Ranchhod & Gurau, 2007) Ethics in marketing The ethical stance of an organisation can either promote or hinder the marketing strategy of an organisation. Ethical issues ranging from pay, pricing of goods to environmental issues affect the image of an organisation and can have a critical impact on an organisation’s brand. In order to combat the negative publicity, organisations can form ethical alliances with non-profit organisation taking the form of donations, cause-related marketing, event sponsorship, employee exchange and the provision of services. Such cause-related marketing strategies can be used to distinguish an organisation in the market place. (Ranchhod & Gurau, 2007) Gender role and marketing In advertising, it has been found that the marketing to women and men especially in publication differ in terms of the type of products they advertise. Men products tend to promote lifestyle enhancing and professional appearance while women’s advertisements tend to promote self reflection and personal appearance (Graham and Gollop, 2003). Many brands in the market are said to posses gender bias. The bias helps leverage their ability to attract their male or female target group. This same trait works as a hindrance where the brand is trying to cross the gender divide (Jung and Lee, 2006). Findings show that depending on the race and gender of the magazine, the roles of the women and men changed. In women’s magazines, women appeared in subordinate roles most of the time and were considered more exposed then men although research has shown that these roles appear to be changing. Interestingly, depending on the magazine gender bias, men’s magazines had dominated in images of men and women’s magazines dominated in images of women (Graham and Gollop, 2003). In most the magazines, women appeared as sexual objects. Generic marketing strategy Porters has two main fundamental decisions that organisation need to adopt in order to gain competitive advantage. He proposed that organisations could compete on price and differentiation. The two strategies define the following four generic competitive strategies . 1. Overall price leadership – it provides products and services at lowest prices 2. Differentiation – offering a product or service with differentiated features. 3. Differentiation focus – segment the market then offer each segment a differentiated product. 4. Price focus – firstly, segment the market and offer the segment a low price (Mitchell,2010) Findings The playboy product life cycle Introduction – Playboy was introduced in 1953 with a $1000. 0 budget. The first publication had a circulation of 53991 copies and Marylyn Manroe was on the cover prior to her fame at a price of $0. 5 per issue. When this idea was launched, the logo was a stag, and the magazine was supposed to be called ‘Stag Growth stage –the playboy ‘bunny ‘was introduced and subsequently became the prima ry unchanged logo for the magazine. Maturity stage-in the 1970’s the playboy magazine had grown in popularity and this marked the best sales period of its circulation. The magazine grew into the playboy corporation and has under the umbrella name in addition to the magazine: Night clubs †¢ Casinos †¢ cosmetics Decline- given the negative publicity linked to the content of the playboy magazine, in the late 1970’s immediately after achieving its peak, their sales declined as a result of the rise of competitors such as penthouse (Trivialibrary. com, 2010). There was a 2-year ban on all explicit content magazines in the united states in the†¦ based on the speculation that magazine of that content was a health hazard. Maturity stage -to date the magazine has a notable goodwill and has accumulated in value. In 2002, the first issue of the playboy magazine was auctioned off for $5000. 0 showing that the magazine has accumulated value as a collectable. Market se gmentation The playboy magazine cast a wide web and segmented its market using geographical and gender based segmentation. The magazine is typically targeted at men aged between 18 and 80 years of age. However, the contents satisfied both the male and female market (Forbish, 2004). Brand The playboy brand is symbolised by a black bunny bearing a bow tie. It has immense goodwill and has been exploited and incorporated into several products such as jewellery, T-shirts printed etc. The magazine P has stars to indicate the level of circulation for that particular issue Major brand extensions include: lingerie, jewellery, TV shows, Clubs and Casinos. Globalization The playboy magazine has been published in over 50 countries worldwide with local publication and has shown a certain degree of popularity internationally. It sells more the 3million copies in the united states and 4. 5million copies around the world (Forbish, 2004). In addition, playboy has a website which has allowed that to reach an international market. Ethics There have been many ethical issues surrounding the magazine spanning from, exploitation of women to the lack of morals based in the sexual content of the magazine. However, they stand out from the rest because they show some moderation on their contents; †¢ they are not as explicit in both their magazine and web content †¢ their sit only shows nudity to viewers after they have acknowledged the content Marketing strategy The main aim of the playboy magazine was to sell a ‘lifestyle’ and not just sex and nudity. The idea was for the young man to feel like he was a member of a playboy lifestyle club (Forbish, 2004; Thompson, 2008). They show this by incorporating issues of interest to men including humorous and celebrity related content (Forbish, 2004). Between 1959 and 1961, Playboy had a television show ‘Playboy penthouse’ which supplemented in television what it offered as a publication. This show was not an easy success story because television at the time was related to feminism and usually show cased feminine products and shows (Thompson, 2008). The show offered the viewer a visual idea of what the playboy lifestyle was about: beautiful women, celebrities and partying (Thompson, 2008). They have a web page that was opened in 1994. It is currently the most visited site and highly successful magazine online sites. Its cyber store has a 2700 item catalogue and is responsible for a major portion of the playboy profit. Another major feature is the live feature which allows surfers access to view live events online. The ideas of the web site was not to lose sight of the playboy persona by strongly linking its contents and the quality to that of the magazine aimed at getting its visitors to buy into the playboy brand as well as other merchandise that they sell online (Forbish, 2004). When introducing the magazine, the pictures that were published in the magazine were of an upcoming icon Maryline Manroe which was to be used in a calendar. Playboy has been known for using celebrities such as Pamela Anderson in its covers. They also used award winning non sexual content interviews with famous figures to sell the magazine including Malxom X, Martin Luther King Jr. (Forbish, 2004). Discussion The playboy magazine is an ideal example of a magazine that stood the test of time. Starting in the 1950’s the magazine managed to capitalize on a basic need in Maslow’s hierarchy of needs ‘Sex’. Considering the more conserving time era in which the magazine was launched, the minimal budget and the small circulation, the magazine has proven to be a success story. To date, the playboy brand is considered a symbol of status, fashion and personality (Chen and Wang, 2007) In terms of strategy, using semi naked women on the cover, to attract their ideal market segment was a good key strategy to attract readership; having the semi naked women being up and coming celebrities like Pamela Andersen was a genius idea this being key in attracting their target market; men aged between 18-80. This strategy was the key to the success if the magazine (Thompson, 2008). In terms of positioning, the playboy magazine has expressed intensely that they are not a ‘pornographic’ magazine and attest the idea that their content is purely sexual in nature (Schilowitz, 2004). They argue that their content is of interest to men and thus their articles will be male interest related; with men interests being women amongst other things. They show this by having in depth interviews with interesting key people in society including Malcom X. They push the idea that Playboy is in-fact a lifestyle of fun with a sexual connotation, which is why the extensions of the brand include casinos and clubs. In terms of ethics, the try to show that they are not pushing the men into reckless sex, they do not exploit women and they do have a certain level of conservative standard which they show by not fully exposing their women; and putting restrictions on their websites to inform their patrons about potential nudity in their sites. Conclusions In conclusion, the playboy brand is a successful entity, the name and logo has an international standing. Having graced that stands from the 1950’s to present day and stood the test of criticism, linking to the ‘pornographic market, defending its image as a lifestyle as opposed to a product the brand has been successful. In terms of segmentation, the ‘Playboy’ magazine had had a high success rate in reaching its target market while unintentionally attracting another segment in the market; women readers. It has successfully offered its readers more than just ‘sex’, it has offered its readers the ideal idea of what it means to be a man (Cox, 1961). Playboy has had a fair share of negative press about the ethics of the publication linked to the images of the women but this has had a little effect on the goodwill of their brand. In summation, the playboy brand has been marketed successfully and the application of the strategy has been well carried out. This has been done through effective segmentation, application of online marketing and globalization, application of ethics, effective use of goodwill on the brand as well as brand extensions. Recommendations The following recommendations could be applied: Given the current global HIV/AIDS pandemic, it would be in the interest to include in their articles talks about how best to avoid, prevent and stop the transmission of HIV/AIDS. Their articles should promote awareness and prevent stigmatization. References Chen Y and Wang X. (2007). Research on the legal protection of intellectual property right in clothing brand. Asian social science. Vol. 3 (2) pp 77-80 Cox H. (1961) Playboy’s Doctrine of Man. Christianity and Crises. Forbish T. 2004) Sexual Profiteering and Rhetorical Assuagement: Examining Ethos and Identity at Playboy. com. JCMC. Vol. 9 (3) Jung K. and Lee W. Cross-Gender Brand Extensions: Effects of Gender of the brand, Gender of consumer, and Product Type on Evaluation of Cross-Gender Extensions. Advances of Consumer Research. Vol. 33. pp 67-74. Graham R. and Gollop C. J. (2003) Gender Role Reinforcement in Popular Magazine Advertising. Dissertation from the University of North Carolina. United States. Schilowitz E. (2004) Dont Dare Associate Playboy With Porn: Playboy Enterprises, Inc. . Netscape. Communications Corporation. B. U. J. Sci and Teck L. Vol. 10 (2) Thompson E. (2008) The Parodic Sensibility and the Sophisticated Gaze : Masculinity and Taste in the Playboy Penthouse. Televisions and News Media. Vol. 9 (4) pp 284-304. Wind Y. J (1990) Positioning analysis and strategy. Interface of marketing strategy. Jai Press ———————– Assessing the marketing strategy of Playboy magazine Strategic Marketing MKT 762 Dr. Ayanda Group IV Modise Nengu 9903378 Oumi El-Kindiy 200302031 Dineo Mooketsi 9703200

Alaskan Airlines †Strategic Choice and Evaluation Essay

Recognizing an organization’s alternatives for growth is an important process for companies. By evaluating and selecting the competitive advantages within a market a company can distinguish themselves from their competition. For an organization the â€Å"grand strategies indicate the time period over which long-range objectives are to be achieved. Thus, a grand strategy can be defined as a comprehensive general approach that guides a firm’s major actions† (Pearce & Robinson, 2011). Alaskan Airlines is a company that is known for their innovations and leadership within in the aviation industry. Alaskan Airlines is easily identifiable because of the smiling Eskimo on the tail of their aircraft. Their leadership and innovations in technology have seen them be the first to sell tickets online and allow customers to check-in and print boarding passes via the Internet. Alaskan Airlines has also innovated technologies to allow for safer air travels in inclement weather conditions. In the aviation market, Alaskan Airlines must focus on how to maintain their status as the air carrier with the next generation technology and low cost airfares. As air carriers compete for the consumer dollar Alaskan Airlines must strategically execute growth strategies. Generic Strategy Alaskan Airlines is known for its high standard of customer service and industry innovation. The company sustains market leadership by leveraging generic strategy. Alaskan Airlines managed the generic strategy in all the three areas, which includes: 1. Low-cost Leadership – Alaska Airlines must be able to offer low-cost through low overhead and high productivity to compete with low-fare competitors. This will enable the company to offer an exceptional quality service at competitive prices compared to the competitors. 2. Differentiation – Alaskan Airlines has remained a leader in the customer service industry by revolutionizing the services offered to the customer. Alaskan Airlines in the only air carrier that offers a Baggage Service Guarantee that states that the customer will receive their bags within 20 minutes of parking at the gate. If the Alaskan Airlines goes over the 20 minutes the customer will receive a 20-dollar discount code for on future flights. 3. Focus – One of the major focuses of Alaskan Airlines is their customer service value and the company uses that to generate success. Alaskan Airlines knew customer service was important to customers and strove to deliver world-class service. The consumers want great customer service, which is safe, and at a competitive price. The accomplishments of Alaskan Airlines are ascribed to strategic plans applied to generate the culture and service offered. The best direction for the grand strategy of Alaskan Airlines is to implement product development and innovation. Alaskan Airlines has established loyal customers based on their quality of service and value. It is a trusted brand that thrives in customer service, safety, and value. The goal of this strategy is to continue the success of the outstanding service and innovations in aviation technologies. Innovation through â€Å"product development involves the substantial modification of existing products or the creation of new but related products that can be marketed to current customers through established channels† (Pearce, 2011, p. 193). Innovation is another grand strategy used throughout Alaskan Airlines. A recent example of Alaskan Airlines implementing this strategy is, in conjunction with the FAA, â€Å"working to implement quieter, more fuel-efficient arrival routes into Seattle-Tacoma International Airport. The routes use satellite-based technology, namely Required Navigation Performance (RNP) and Optimized Profile Descent—two key pieces of the FAA’s â€Å"NextGen† air traffic management system† (Alaska Air, 2012, pg. 3). Attaining the long-term business goals for Alaskan Airlines has been focused in increasing the quality of the flying customer experience. Alaskan Airlines consistently strives to provide the best customer experience to the consumer through consumer feedback. Alaska Airlines was the first airlines to use Internet technologies to enhance the customer service experience through their online check-in and ability to print boarding passes. The grand strategy is delivered through a final marketing strategy; Alaskan Airlines currently services over 60 cities and three countries, has a pro-active program in place to reduce emissions from jet engines, an extensive recycling program at facilities and is developing/using technologies to fly more economical routes. Recently Colgan Air decided not fly offer service from Presque to Logan International, PenAir a partner of Alaskan Air decided to provide the service at a $115 round trip. This gives Alaskan Airlines the ability to provide customers with outstanding service while becoming a better global citizen. Recommendation Alaskan Airlines, through the leadership of Brad Tilden, has been able to provide renowned customer service within in the industry and has been a leader in the innovation of technologies that can be used for the betterment of the aviation industry. The recommendation is to follow the current business model of customer service to preserve the customer positive customer experience. Alaskan Airlines should also focus on the environmental portion of the aviation industry by using more Green practices such and wind farms, more robust recycling programs and using more fuel-efficient aircraft and bio-fuel. Alaskan Airlines has very loyal patronage and through the expansion of new routes and more cities, more consumers will be able to experience flying on Alaskan Airlines. Conclusion Alaskan Airlines must build upon an already successful customer service program, continued improvement to the fleet of aircraft and to furthering the technologies used within the aviation industry. References Lynds, J. (2012, Jun 15). Alaskan Airline debuts services in Presque Isle. Bangor Daily News. Retrieved from http://search.proquest.com/docview/1020684161?accountid=35812 Pearce, J. A., II, Robinson, R. B. (2011). Strategic Management: Formulation, Implementation, and Control (12th ed.). Boston, MA: McGraw-Hill/Irwin.

The eNotes Blog 8 Books to Read If You Attended the WomensMarch

8 Books to Read If You Attended the WomensMarch This past January, a record number of American women were sworn in as governors, state senators, and congresswomen. Soon after, many of these women, their supporters, and other advocates for womens rights took the streets to march in the third-annual Womens March. We wanted to keep the good femm-tastic vibes going with a list of recommended reads for all you Womens March attendees. These eight books are about love, sexuality, power, race, and community, and- of course- feminism. March (and read) on! 1. All About Love: New Visions by Bell Hooks Page count: 240 Genre: Nonfiction Publish date: 1999 â€Å"One of the best guides to how to be self-loving is to give ourselves the love we are often dreaming about receiving from others,† bell hooks writes in her life-changing book All About Love. In one of her most personal works, hooks writes about her quest to understand love as a verb by offering a definition and examining how to undo some of the harmful ways we’ve been taught to give and accept love into our lives. 2. The Dream of a Common Language by Adrienne Rich Page count: 96 Genre: Poetry Publish date: 1993 A collection of poetry published in 1978, The Dream of a Common Language examines the varied experiences of womanhood through an exploration of power, history, lesbianism, and politics. The poems reflect Rich’s own identity, integrating her personal life, political beliefs, and understanding of love. The book poignantly argues for a â€Å"common language† that has the capacity to communicate and be bestowed with feminist ideals. 3. Sister Outsider by Audre Lorde Page count: 190 Genre: Nonfiction; Essays Publish date: 1984 Audre Lorde is the champion of the essay form. In her collection of fifteen essays and speeches, she critically examines the intersections of identity along the lines of sexism, racism, homophobia, and class. The book asserts Lorde’s identity, highlighting the importance of legitimizing poetry and personal narrative as important forms for combatting patriarchy. 4. The Bluest Eye by Toni Morrison Page count: 216 Genre: Fiction Publish date: 1970 The novel follows the story of Pecola Breedlove and critiques society’s obsession with beauty and conformity to whiteness. The book encourages readers to think about internalized racism, family trauma, and the history of racism in the United States. Today, it is still regarded as one of the most important works of American literature. 5. The House on Mango Street by Sandra Cisneros Page count: 110 Genre: Fiction; YA Publish date: 1984 Set in a predominantly Latinx neighborhood in Chicago, The House on Mango Street explores the novel’s protagonist, Esperanza Cordero, through her relationships, trauma, and experiences while growing up. Because Cordero is also the novel’s narrator, we’re given a first-hand account of immigrant life and what it means to be marginalized in a predominantly white country. 6. This Bridge Called My Back edited by Cherrà ­e Moraga and Gloria Anzaldà ºa Page count: 261 Genre: Nonfiction; Essays; Poetry Publish date: 1981 One of the most important anthologies to feminism, This Bridge Called My Back focuses on the experiences of women of color and their intersectional identities. The book propelled forward third-wave feminism by highlighting of the voices of African American, Native American, Asian American, and Latina women, arguing for an intellectual framework that expanded what it means to be a feminist. 7. Tiny Beautiful Things: Advice on Love and Life from Dear Sugar by Cheryl Strayed Page count: 304 Genre: Nonfiction Publish date: 2012 This collection of The Rumpuss Dear Sugar advice columns offers painstakingly honest advice on all of the ups and downs of life, big and small. Cheryl Strayed, author of Wild, carefully crafts solid advice to her readers through the experiences of her own life and careful insight. Her bluntness and compassion is refreshing and provides a place to turn during times of uncertainty. 8. We Should All Be Feminists by Chimamanda Ngozi Adichie Page count: 52 Genre: Nonfiction; Essays Publish date: 2014 In We Should All Be Feminists, Adichie recognizes the importance of creating a shared definition of the term feminist, arguing that it is a label that should be understood and embraced by all- particularly at this moment in history. She writes about the wage gap, the gendered nature of economic power, and how we do a disservice to both women and men by teaching them to adhere to rigid gender roles.

About Complex Sentences With This ESL Worksheet

About Complex Sentences With This ESL Worksheet Complex sentences are made up of two clauses- an independent clause and a dependent clause. Independent clauses are similar to simple sentences. They can stand alone and function as a sentence: We didnt pass the test.  Angela won the competition. Dependent clauses, however, need to be used together with an independent clause. Here are some dependent clauses with independent clauses. Notice how they seem incomplete: Although he is ready.When it is done.   Independent clauses are combined with dependent clauses to make sense.   Well go to the bank because we need some money.  As soon as we land, Ill give you a call.   Notice that dependent clauses can come first. In this case, we use a comma.   Before she comes, well eat some lunch.Because hes late for work, he took a taxi.   Writing Complex Sentences Using Subordinating Conjunctions Complex sentences are written by using subordinating conjunctions to connect the two clauses. Showing Opposition or Unexpected Results Use these three subordinating conjunctions to show that there is a pro and con  or to contrast statements. although / even though / though Although I felt he was wrong, I decided to trust him.Sharon started looking for a new job even though she was currently employed.Though I couldnt understand a word, we had a great time! Showing Cause and Effect To give reasons use these conjunctions that keep the same meaning. because / since / as Since you need some help, Ill come over this afternoon.Henry felt he needed to take some time off because he had been working so hard.The parents paid for extra lessons as the children were very gifted. Expressing Time There are a number of subordinating conjunctions that express time. Note that the simple tense (present simple or past simple) is generally used in dependent clauses beginning with time subordinators.   when / as soon as / before / after / by By the time you get this letter, I will have left for New York.I used to play a lot of tennis when I was a teenager.We had a wonderful dinner after she had arrived. Expressing Conditions Use these subordinators to express that something depends on a condition. if / unless / in the case that If I were you, I would take my time with that project.They wont come next week unless you ask them to do so.In the case that he isnt available, well look for another consultant. Complex Sentence Worksheets Provide a fitting subordinator to fill the gaps in these sentences.   Im going to the bank _______ I need some money.I made lunch _________ I got home.________ its raining, shes going for a walk in the park.  ________ she finishes her homework soon, she will fail the class.He decided to trust Tim ______ he was an honest man._______ we went to school, she decided to investigate the situation.Jennifer decided to leave Tom _______ he was too worried about his job.Dennis bought a new jacket __________ he had received one as a gift last week.Brandley claims that there will be trouble _____ he doesnt complete the job.Janice will have finished the report ____ the time you receive the letter. Answers because / since / asafter / when / as soon as  although / even though / thoughunlessbecause / since / asbefore / when  because / since / asalthough / even though / thoughif / in the case thatby   Use subordinating conjunctions (though, if, when, because, etc.) to connect the sentences into one complex sentence. Henry needs to learn English. I will teach him.It was raining outside. We went for a walk.Jenny needs to ask me. I will buy it for her.Yvonne played golf extremely well. She was very young.Franklin wants to get a new job. He is preparing for job interviews.Im writing a letter, and Im leaving. You will find it tomorrow.Marvin thinks he will buy the house. He just wants to know what his wife thinks.Cindy and David had breakfast. They left for work.I really enjoyed the concert. The music was too loud.Alexander has been working sixty hours a week. There is an important presentation next week.I usually work out at the gym early in the morning. I leave for work at eight a.m.The car was extremely expensive. Bob didnt have much money. He bought the car.Dean sometimes goes to the cinema. He enjoys going with his friend Doug. Doug visits once a month.I prefer to watch TV by streaming over the internet. It allows me to watch what I want when I want.Sometimes it happens that we have a lot of rai n. I put the chairs on the patio in the garage when we have rain. There are other variations that are possible than those provided in the answers.  Ask your teacher for other ways  to connect these to write complex sentences. As Henry needs to learn English, I will teach him.We went for a walk even though it was raining.If Jenny asks me, I will buy it for her.Yvonne played golf extremely well when she was young.Because Franklin wants to get a new job, he is preparing for job interviews.Im writing you this letter which you will find after I leave.  Unless his wife doesnt like the house, Marvin will buy it.After Cindy and David had eaten breakfast, they left for work.I really enjoyed the concert although the music was too loud.As Alexander has an important presentation next week, he has been working sixty hours a week.I usually work out at the gym before I leave for work at eight.Though Bob didnt have much money, he bought the extremely expensive car.If Doug visits, they go to the cinema.Since it allows me to watch what I want when I want, I prefer to watch TV by streaming over the internet.If it rains a lot, I put the chairs on the patio in the garage.

Humanitarian Action Assignment Example | Topics and Well Written Essays - 750 words

Humanitarian Action - Assignment Example Hieronymi main logic or deduction from his research is that interests and values based approaches to humanitarian action are not entirely mutually exclusive. However the effective combination of the two vices can significantly strengthen the arguments that are formulated in humanitarian’s action favor. Hieronymi supports this logic by referring to the humanitarian imperative. This is the value and ability engrained deep into the human soul that enables him to clearly distinguish between right and wrong.1 He argues that in everyday life, human beings are faced with various moral dilemmas. These dilemmas can be of varying nature and human beings are therefore placed in a precarious position where they have to decide whether to take action or not. For example when one witness an instance of child cruelty, there is the obvious urge to take intervene. However in certain circumstances, moral consideration may be out rightly rejected. This may be due to various political philosophies , for example in states under dictatorship where human cruelty may be a common norm. This is obviously a clear violation of human values and principles. Hieronymi uses various historical situations in the past to further support his argument. Hieronymi also elaborates on the interests that humanitarian crises touch and which inadvertly stimulates human beings to take action. The first one is the nature and values of the universe that the human being so closely covets. The second interest is the ‘importing’ of the suffering and trouble risk. The final interest is the aftermath costs of the crises, which would have been avoided had prevention measures been effected. Hieronymi further argues that when deciding whether to take humanitarian action, the interests of both the victims and the individuals or organizations of the people taking the action must be taken into consideration. There should therefore be a convergence of both interests. Hieronymi concludes his logic by s tating that values and interests are therefore the two most significant vices that govern humanitarian action consideration. David Rieff’s point of view in his publication A Bed for the Night is that humanitarian action may pose more problems if solved realistically. This is an opinion which clearly concurs with other critics like Waal, Michael Maren, Bernard Hours, and Peter Uvin. He argues that humanitarian action is a futile enterprise whose effects may be fatal and this makes him unique from other literature writers because he first acknowledges the complexity of the issue call for a proper preparedness. His writing seeks to attack the common approach of relief programs and advocacy initiatives that are increasingly being applied by humanitarian agencies.  

Describe a place or environment where you are perfectly content. What Personal Statement

Describe a place or environment where you are perfectly content. What do you do or experience there, and why is it meaningful to you - Personal Statement Example Oftentimes, when given the opportunity, I will take my horse out into the desert and just enjoy the peace and solitude that such an environment can provide. Whereas many individuals might see the desert as a formidable and barren landscape, the fact of the matter is that to me it is tranquil, serene and quite lovely. I find myself experiencing feelings of complete contendeness when I am in such an environment and free to let my thoughts wander about on many different topics. For everyone there is a place or a situation in which they feel most content; for me, it is the time I spend alone on my horse in the wilds of the desert. It should not be understood that the only calm and contented times that I spend are in solitude. Rather, my friends and family often accompany me as I embark on either a short few-hour trip or a long over-the-weekend ride. Sharing the experience in being able to be outdoors and away from all of the concerns and worries of work or school allows for this to be the single most contented time that I have spent during my life. Another reason that the time spent in horseback riding is oftentimes the most contented has to do with the fact that I am able to forget about my other concerns in life. Whereas driving somewhere is of course possible and sometimes easier, it does not allow me to quietly observe all different types of wildlife that I get to see while horseback riding. As compared to the drone of the engine in a car, the quiet gait of the horse has the ability to free my nerves, and therefore allows for a much more observant and natural means to behold available wildlife. The ability to rapidly learn the skills of horseback riding and master them in a relatively short period of time is perhaps one of the greatest reasons why this has become one of the activities in which I have been the most content. Further, as with any experience, the experience that the reader may have can vary